Year
December 2017, Updated 2020
Medium
Adobe InDesign and Adobe Photoshop
Dimensions
11 x 6.6 inches; 8 x 11 inches for Guidelines and Standards
Category
Web design
brand website
Description
Designed a fully functioning desktop website inspired by a well-known brand, in this case, FAO Schwarz.
Concept
The concept was to redesign and rebrand the website of my choosing. I have always loved and been inspired by FAO Schwarz. The goal of the website was to attract and cultivate new and returning customers as well as create a “new” experience.
My aim for the site was to create a new experience by combining shopping with arcade games and food. The colors I chose are bright, exciting, and fun. I also redesigned the logo to create a fun and slightly unique character.